Content Marketing is a strategy of created unique and useful content on your website that will turn leads or prospects into customers and repeat customers. It’s not a sale pitch. It’s content that educates and informs the customer who likes your information and will trust to do business with you. This is also a strategy that is intended to be less sales driven but provides compelling content that is useful and relevant.
It could be in the form of a blog, website copy, press releases, newsletters, podcasts, e-books and white papers. There are many avenues with the content marketing strategy and we will determine a custom Content Marketing strategy for your website.
On a sales and marketing side, prospects are arriving at your website to decide if converting to a customer is the next step.
Can you grab your prospect with great information compared to your competitors?
Would your prospects be comfortable enough to give you their email address with the content you currently have?
Has your website grabbed the prospects interest enough to give you a call for more information?
What is the state of your content on your website now? What is your content about and is it compelling enough for a prospect to contact you? If you have a only a 5 to 10 website, there is must work to be completed.
According to Google, site owners should create “a useful and information-based site” and pages should written “to clearly and accurately describe your content”.
At MetaData Media, we pride ourselves on delivering great content. Let us establish a content marketing strategy for your web presence.