The collection of information from visitor traffic to a website is vitally important these days. There can be key performance indicators that can provide answers to difficult questions. In analysis, visitor behavior can reveal, such what is working on a website and what is not, which pay per click ads are working. Other issues can…
Is domain.com and sub.domain.com the same? Sub domains are just sub folders of your main domain (domain.com) but are in fact treated as separate entities with the search engines. Using sub domains can offer a diverse offering of goods and services while controlling everything from a single domain. If you want to use sub domains,…
OK, we know where we are on the search engines. We know how effective our current campaigns have been. We have invaluable data from our visitors on the website and areas they are avoiding. Conversion Optimization (or improvements to your website) is the next step to further making more signups and sales on your website.…
This is where we earn our bread and butter. In determining the overall value of the internet marketing strategy, the ROI (Return on Investment) of your website must be determined. In doing that, Web Analytics will have been previously setup and recording important goal setting information over a period of time. Goals are actions that…
It is necessary to have an Internet Marketing Strategy Plan laid out just like a road map to see where we are heading. That is why step 3 is so important. Strategies such as creating a News Letter or Ezine for building an email list, a Pay Per Click campaign setup to drive traffic if…
We will provide a SEO Strategy document to give you a good sense of what is going on, including any problems and how your website currently stacks up against the competition (Step #2). The Gaps will be identified for the given keywords that are not performing well. The Opportunities will be listed with keywords where…
Researching the competition can tell us what they have been doing successfully and other areas that are untapped within your industry. Competitor Analysis can also give us insightful information to avoid some of costly trial and errors strategies that do not work. No need to reinvent the wheel. We will analyze at least 3 competitors…
Completing an Website Audit is the first step in our the process. This is where we look into the inner nuts and bolts of your site and view the current state of the website’s SEO. Even minor changes and tweaks could have a HUGE impact to the search engine rankings. This is why we…
Step 1, Website Audit Our focus at MetaData Media, is to make sure that your existing website is targeting the right visitors. This begins with a technical audit of the current state of optimization with your website. It is like getting a mechanic to look under the hood to make sure everything is running…
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